Augmented reality

Augmented reality is one the 21st century major forward leaps into presentational and deliverable advertisement.

It deviated from the previous computed-mediated reality concept, that was started as a vision aid to help people see better.

Steve Manns idea of "Digital Eye Glass" (1980) has been developed and over-developed in the past decades, and the result that it came to are breath-taking.

Not only does this new technology offer the possibility of understanding a product better, but the interactive features allow the client to know and almost feel the product by heart before he physically receives it.

Through the use of any smartphone or tablet, one can deliver a prospect model almost instantaneously. A 2D trigger is applied to a key location for the presenter. This trigger is picked up by the device's camera, and the 3D representation pops up on the screen, interactive and manoeuvrable for the user to enjoy.

The applications for this are numerous and diverse: architecture, art, commerce, education, emergency management / search and rescue, gaming, medical, beauty, spatial immersion and interaction, Military, navigation, sports and entertainment, tourism and sightseeing, and also translation. All of these can be and are seriously improved in their end-user experience by such a product.

A little taste: